Now that you’ve read about the principles that I believe are driving the new-media revolution, it’s time to leap into the thick of this guide. Though reading it straight through is one option, it’s not the only way. You may want to read the chapters in a different order than I’ve laid out, for instance, or you might choose to skip some parts entirely. If you’re intimately familiar with Twitter, for example, you might want to jump ahead to the section on Facebook or on Tumblr.
Needless to say, due to its brevity and the constantly changing nature of its subject, this guide can only play a small role in your new-media education. To build your mastery in this field, you should look for new-media publications or personalities that you can follow and learn from.
To help you in that search, I’ve listed helpful sources for further reading at the end of most chapters in this guide and in an appendix at the end of the book.
In addition, between each chapter I’ve included a short profile of a new-media thought leader I’ve found helpful. The eight people I’ve profiled represent a highly personal and somewhat arbitrary selection. Unsurprisingly, perhaps, they look rather like me: They are mostly American, mostly 50-ish, all male, all white. In the appendix, I’ve listed a more diverse group that you may want to look into on your own.
Finally, in keeping with the new-media principles discussed here, you should regard this guide as I do: as a work in progress, not a finished product. I plan to keep updating this guide as the new-media world evolves. You can help by sharing your comments and suggestions with me and other readers at my website, B2BMemes.com.
Want to read more? Why not buy the book?